Summary

 

Experienced with all aspects of email marketing from planning to design and execution. Proven track record of utilizing best practices with data analysis to recommend and execute program improvements. Adept at improving processes and managing multiple projects simultaneously to deliver optimal results.

Email Marketing Specialist

Teladoc Health (May 2019 – Present)

Telehealth services company offering software and hardware solutions to efficiently deliver virtual care for a broad array of use cases and healthcare environments

 

Pardot administrator managing all email sends with a focus on improving internal processes by creating templated marketing materials, resulting in streamlined campaigns and reporting

Key accomplishments:

  • Rapidly improving the on-boarding process and email templates for new-user product licenses to handle a 1000% increase in demand at the start of the COVID-19 pandemic

  • Designing, coding, and managing email sends to generate 33% of registrations (~1,300) for our newly virtualized Telehealth Innovation Forum, exceeding the overall event goal of 1,000

  • Designing, coding, and testing new mobile-friendly email templates while adhering to best practices, resulting in a 361% increase in click-through engagement across 2019

  • Implementing Connected Campaigns between Salesforce and Pardot, allowing for automated multi-touch attribution and improved reporting of marketing-influenced revenue

Email Marketer & Graphic Designer (Freelance)

 

SleepScore Labs (May 2018 – May 2019)
CE startup focused on improving sleep through analysis of sleep patterns via apps and hardware products

 

Key accomplishments:

  • Redesigning and coding custom mobile-friendly HTML email templates for regular weekly promotions

  • Designing, coding, and advising on best practices for automated email campaigns including new user on-boarding and weekly user SleepScore reporting

 

CLIQ (FKA GO CHAIR) (Oct. 2018 – Oct. 2019)
Growing startup manufacturing portable, lightweight bottle-sized chairs

 

Key accomplishment:

  • Building and launching the company’s Shopify site including designing and writing content, editing Shopify Liquid templates for better customization, and implementing Google Analytics

 

SNOOOR (Feb. 2019 – Jul. 2019)
CE startup specializing in positional therapy devices designed to reduce snoring

 

Key accomplishment:

  • Designing, coding, and launching the company’s Shopify site for both European and domestic markets

 

Quarter Zero (QØ) (Oct. 2018 – Apr. 2019)
Offers educational summer programs for high school students interested in pursuing an entrepreneurial career, through coordinated real life experience

 

Key accomplishments:

  • Coding custom mobile-first HTML email templates and setting up campaigns with complex segmentation based on past and current customer relationships

  • Building new pages and refining/customizing Quarter Zero’s Squarespace site for a better user and brand experience

 

FuelBox Inc. (Feb. 2018 – Jun. 2019)
Produces at-home and on-the-go charging solutions with portable batteries and rapid charging technology

 

Key accomplishments:

  • Overhauling the company’s promotional emails to have a consistent brand appearance and meet industry-standard open and click metrics

  • Recommending and executing improvements to the Shopify website by editing imagery and both the CSS and Liquid templates to enhance performance and mobile-responsiveness

Email Specialist & Designer

TrackR (Jul. 2016 – Feb. 2018)

CE startup in the IoT space specializing in Bluetooth tracking devices perfect for keys, remotes, and more

 

Designed and managed TrackR’s email campaigns, lists, and reports with an additional focus on producing creative for all aspects of marketing from digital to retail

Key accomplishments:

  • Spearheading TrackR’s 2017 holiday email program. Surpassing revenue goals by 22% and generating 21% of total seasonal revenue by overhauling both automated and promotional templates

  • Increasing open and click-through rate performance 50% by utilizing segmentation, personalization, and customer-specific content

  • Creative lead for 2016 Black Friday campaign. Planning and executing marketing materials for a 360° integrated campaign across email, social, and web, generating a 100% increase in revenue over previous year

Responsibilities

  • Planning, designing, and coding mobile-first emails

  • Improving email deliverability from 65% to 98% through implementing best practices

  • Performing A/B tests and data analysis to improve future campaigns

  • Overhauling automated email flows for multiple customer journeys

  • Generating analytics reports of email performance for executives and cross-functional teams

Previously held positions

  • Junior Designer (Contract) (Aug. 2014 – Aug. 2015)

  • Design Intern (Mar. 2014 – Aug. 2014)

 

Skills

 

HTML & CSS
Marketo, Pardot, MailChimp
Adobe Creative Suite
Salesforce, Google Analytics

Education

 

B.A. in Philosophy
U.C. Santa Barbara
2013 – 2016

Awards

 

First place, Pennsylvania High School Computer Fair (2013)
Computer animation — Providence